According to Counterpoint Research, Samsung continues to lead the Indian smartphone market. It has increased its market share with the addition of new products such as 5G capabilities and foldable flagship series. Its vertical integrated supply chain expertise and scale are key factors that have contributed to its success.
The company continued its dominance in the Indian smartphone market, with the largest shipment volume in the third quarter of 2018. OnePlus and Xiaomi continued to lead the budget segment, while Samsung maintained its lead in the premium segment. The latest flagship Galaxy S9 was the best-selling smartphone in the country. In the sub-INR 20,000 segment, realme recorded the fastest growth in shipments.
The A series and the M series were key drivers of Samsung’s shipments. The company launched new models in a wide variety of price ranges, including the affordable premium segment. Meanwhile, realme increased its shipments by 119% YoY in the first quarter of 2020.
Xiaomi’s aggressive pricing strategy has also helped the Chinese company take the No. 1 brand title in India. The company has more than 15 percent market share in the country. It has led the smartphone market since 2017. Samsung overtook Xiaomi in 2020, but was unable to maintain the No. 1 position in 2021. Xiaomi has regained the top spot in the Indian smartphone market.
While the market remains challenging in many respects, Samsung is making steady progress. Its latest smartphones have proven to be popular and durable, and the Galaxy S22 Ultra series is the best-selling flagship smartphone in India. The Galaxy S22 Ultra combines the power of the Note series with a pro-grade camera. In addition, the Galaxy S22+ have a bold design. Both models also have advanced cameras with intelligent image processing. The South Korean giant is hoping to consolidate its leadership position in the Indian smartphone market by the end of the first half of 2022.
The company also recently announced the opening of a new manufacturing facility in Noida, which will double the company’s manufacturing capacity in the country. The manufacturing plant will have a capacity of 120 million units per year.
In the first quarter of 2022, Samsung’s smartphone business in India grew by nearly 5 percent. It also led the market for 5G smartphones, with a 23 percent share, compared to 18 percent for Xiaomi. In the premium segment, Samsung dominated the sales charts. Its premium smartphones were followed by vivo and OnePlus.
The company also manufactures its phones in India. The company’s plant in Indonesia opened in 2015, with a capacity of 800,000 units per year. Having its own manufacturing plant means the company is able to meet the demand of local customers. The smartphone industry has evolved dramatically over the past decade, with Chinese manufacturers gaining market share across the board.